About Us

A Jellycat can be a bunny, a bear, a vegetable, a coffee cup, a dragon—or something far more unexpected. Born in London, Jellycat has built a distinctive world of playful characters that combines soft textures with gentle humor and imaginative design. The brand's official story traces Jellycat Studios to London in 1999, and today its characters are enjoyed around the world.

At the heart of the collection are Jellycat's soft toys. Animal characters range from classic favorites to wonderfully unusual creations, while collections such as Bashful Bunnies and Bartholomew Bear have become recognizable parts of the Jellycat family. The Amuseables range takes a different route, turning food, plants, objects, sports and other everyday inspirations into expressive plush companions.

Jellycat is also deeply connected to gifting. The official US store organizes gift ideas around birthdays, new babies, baby showers, weddings, anniversaries, graduations, holidays, stocking stuffers, pet lovers, food lovers and many other occasions. Personalized gifts and classic characters provide additional options for creating a more memorable present.

The Jellycat experience extends beyond stuffed animals. Character-inspired handbags, pouches, backpacks, totes and bag charms bring the same playful design language into everyday accessories. The current US collection includes designs inspired by characters including Bartholomew Bear, Bashful Bunny, Smudge Bear, Ricky Rain Frog and a variety of Amuseables.